Short answer: a website audit checks the visible blockers: unclear message, weak pages, hidden contact, missing proof, poor local SEO, mobile issues or thin content. It gives priorities before redesign or quote.

Who this is for

Artisans with an existing website.
Makers unsure if their website is clear.
Small creative businesses before redesign.
Independent visual workers who need better enquiries.

What visitors need to understand

Clear offer.
Proof.
Trust.
Contact.
Local or thematic relevance.
Fast understanding.

Useful pages

Home.
Offer or services.
Work or portfolio.
About.
FAQ.
Contact.

Content to prepare

Website URL.
Instagram or Etsy link.
Main goal.
Known issues.
Search Console access if available for deeper work.

Photos and proof

Current website screenshots.
Best proof images.
Missing visual proof.
Mobile checks.

Common mistakes

Redesigning without auditing URLs.
Changing copy without checking conversion.
Ignoring mobile.
Forgetting forms.
Removing useful pages.

SEO and answer-engine clarity

The audit checks what can be verified publicly, then separates visible issues from points that need WordPress or Search Console access.

The page should give clear facts, not vague promises: who the work is for, what is included, what is not included, what proof is visible and how someone can enquire.

How Rankelier can help

Rankelier can build a clear WordPress structure, organize proof, shape useful copy, set basic local or thematic SEO and create a direct enquiry path. The work stays scoped before quote.

FAQ

Is the free audit a full SEO audit?

No. It is a first check to understand fit and priorities. A deeper audit can be scoped separately.

Can an audit promise more enquiries?

No. It can improve clarity and remove friction, but it cannot guarantee enquiry volume.

What should I send?

Your website, social links, goal and what you feel is not working.

Useful next pages

Request a free audit

Last updated: July 6, 2026. These recommendations do not promise rankings or enquiry volume.